Experience designer & researcher

Driver Guidebook


The start of a new job often sets the tone of what is ahead. For many professional drivers, the new employee orientation is framed as a warning about what the consequences will be if the rules and policies are not followed. Instead of focusing on the negative, the Bridj Driver Guidebook inspires drivers to see that being a Bridj driver is just as much about driving safely as it is about being an excellent brand ambassador. The bold colors, use of images, and conversational language make the Guidebook both engaging and accessible for drivers with limited English proficiency. I reviewed trip ratings, rider complaints, and previous incidents to create the content for this chapter on becoming a 5 star driver.